In short, Long Lake Capital Management, LLC "Long Lake" aims to balance the risk of losing money with the risk of missing out on capital appreciation. Long Lake works to accomplish this via discipline, patience, and the application of a longer time horizon. Long Lake aims to avoid short-term performance chasing, as it often works against investors.  

Long Lake believes superior investment results can be achieved by viewing stocks as fractional ownership stakes in the underlying business.  This ownership mentality allows Long Lake to maintain its focus on the company’s long-term outlook, and avoids the trading/renting dynamic that can lead to overreaction to short-term developments.  

The following diagram summarizes four key areas of Long Lake's investment methodology.
This website is a publication of Long Lake Capital Management, LLC "LLCM". The firm is registered as an investment adviser with the state of Michigan and only conducts business in states where it is properly registered, or is excluded or exempted from registration requirements. State of Michigan registration does not constitute an endorsement of the firm, nor does it indicate that the adviser has attained a particular level of skill or ability.

Investing involves risks, including possible loss of principal. Short sales theoretically involve unlimited loss potential since the market price of securities sold short may continuously increase. Investors should carefully consider their investment objectives, risks, charges and expenses before investing. The company's Form ADV, which contains more complete information about these, and other matters, should be read carefully before investing. To obtain the Form ADV, please call 248-712-6160 or visit http://www.adviserinfo.sec.gov/. 

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